With the growing popularity of streaming platforms for live sports, many business owners are exploring options to include streaming services like ESPN+ for businesses in their TV lineup. Known for its extensive range of sports programming, ESPN+ provides access to exclusive content like UFC fights, soccer, college sports, and other niche sports that attract fans looking for more than the standard cable options. However, incorporating ESPN+ in a commercial setting requires careful planning, as not all streaming services are set up for business use.
Here’s how to find a TV provider that includes ESPN+ or other streaming options for your business—and what to consider before setting up.
1. Understand the Benefits of ESPN+ for Your Business
ESPN+ is popular among sports enthusiasts who enjoy live and exclusive content that isn’t available on standard ESPN channels. Some of the benefits of having ESPN+ in your business include:
- Exclusive Sports Content: ESPN+ offers content like out-of-market NHL games, UFC pay-per-view events, international soccer leagues, and college sports events, which can be a huge draw for fans looking for specific sports programming. Learn more here.
- Additional Sports Variety: With ESPN+, you get access to niche sports like rugby, cricket, and exclusive college games, making it ideal for bars and venues that want to cater to diverse sports fans.
- Original Programming and Analysis: ESPN+ offers original shows, documentaries, and in-depth analysis that sports fans appreciate. These programs add value on slower days or between live events, helping keep customers engaged.
Having ESPN+ can make your business a go-to spot for die-hard fans and enhance the overall customer experience by offering a broader range of sports content.
2. Determine Whether You Need ESPN+ or ESPN Channels
Before choosing a provider, determine whether you truly need ESPN+ specifically or just general ESPN channels. ESPN+ is a streaming service separate from ESPN, ESPN2, or ESPN News, which means it won’t carry certain live games or events that air on the regular ESPN network. Here’s a breakdown of what each offers:
- Standard ESPN Channels: These channels include live broadcasts of popular sports like NFL games, NBA, and MLB, which are essential for most sports bars.
- ESPN+ Exclusive Content: ESPN+ focuses on out-of-market games, specific niche sports, UFC, and original shows, making it valuable for businesses that want unique sports content that regular ESPN channels don’t offer.
3. Look for Business-Approved Streaming Solutions
Not all streaming services, including ESPN+, have commercial licensing for public viewing in a business setting. When it comes to showing ESPN+ content in a bar, restaurant, or other business, you’ll need to work with providers that offer ESPN+ specifically for commercial use.
Here are some options to consider:
- DIRECTV for Business: While DIRECTV doesn’t directly include ESPN+, they offer various sports packages with ESPN channels and access to other sports networks. Some providers, like DIRECTV, may partner with streaming services, so it’s worth asking if they can facilitate ESPN+ for businesses.
- Specialized Business Providers: Some niche providers focus on commercial streaming solutions for businesses and might offer ESPN+ through custom packages. Examples include Atmosphere and Loop TV, though they may offer sports content differently from ESPN+. You can ask about custom options for streaming sports content.
4. Consider Alternatives if ESPN+ Isn’t Available
If you’re having difficulty finding a provider that includes ESPN+ with commercial licensing, consider alternatives that can still meet your sports-viewing needs:
- Bundle Options with ESPN Networks: Many cable providers, like Comcast Business and Spectrum, offer comprehensive sports packages that include multiple ESPN channels, Fox Sports, and regional networks. These packages cover a variety of popular sports and often provide ample content for most sports fans.
- Partnering with Sports Streaming Services: Services like UFC Fight Pass or NHL Center Ice may offer a direct business option that lets you broadcast specific sports. This can provide additional variety for your customers, even if ESPN+ itself isn’t available.
- Local Sports Networks and International Packages: Look for packages that include local sports channels or international sports networks if you’re looking to show additional niche sports and attract diverse audiences. Fox Soccer Plus and beIN Sports are examples of channels that offer content similar to some of the international options on ESPN+.
5. Check Licensing and Legal Requirements
If you plan to use ESPN+ or other streaming services, it’s essential to comply with licensing regulations. Most personal streaming services, including ESPN+, are not legally licensed for public use in a business setting. Using them without proper licensing can result in fines and legal action.
When negotiating with TV providers, always ask if they provide business licensing for any streaming content. Certain providers may have custom options that allow for streaming in a commercial environment, ensuring your business remains compliant.
6. Evaluate Equipment and Internet Requirements
Streaming services like ESPN+ require a reliable, high-speed internet connection to deliver content without interruptions. If you plan to use ESPN+ or other streaming services, you’ll need to ensure that your setup can handle multiple screens streaming high-definition content simultaneously.
- High-Speed Internet: Ensure your internet connection is fast enough to support HD streaming across multiple screens. Business-grade internet plans are ideal for streaming setups.
- Compatible Streaming Devices: Some providers require specific equipment, like smart TVs or dedicated streaming devices (Roku, Apple TV, or Amazon Fire Stick), to access ESPN+. Make sure your setup can accommodate this.
- Stable Wi-Fi Network: For smooth streaming, you’ll need a strong and stable Wi-Fi network. Consider installing Wi-Fi extenders if you have a large space with multiple viewing areas.
7. Look for Customer Support and Troubleshooting Options
Having a dedicated customer support team is valuable when dealing with streaming issues. Streaming can sometimes be less reliable than traditional cable, so ensuring you have access to prompt technical support is essential for minimizing disruptions.
- 24/7 Support: Choose a provider that offers round-the-clock support, especially if you plan to show high-profile events in the evenings or on weekends.
- Technical Assistance for Streaming Issues: Ask if the provider offers help with troubleshooting common streaming problems, like buffering or connection issues.
8. Get Feedback from Other Business Owners
If you’re still uncertain about your options, reach out to other bar or restaurant owners in your area. They may have insights on the best solutions for commercial streaming or share recommendations for providers that can work around the limitations of ESPN+ licensing.
9. Consider a Trial Period or Temporary Subscription
If possible, try a temporary subscription or trial period to test how well ESPN+ (or a similar sports streaming service) integrates into your business. This trial can help you evaluate whether the service runs smoothly and whether it appeals to your customers. Some business providers offer month-to-month packages or seasonal plans, which are ideal if you want to experiment before committing long-term.
Final Thoughts
Finding a way to include ESPN+ in your business TV lineup can offer your customers exclusive sports content and a unique viewing experience, especially during major sports events or niche games. However, due to licensing limitations, you may need to explore creative solutions, work with specialized business providers, or find suitable alternatives.
If you approach it thoughtfully, adding ESPN+ or similar options can enhance your business’s atmosphere, attract more sports fans, and keep customers engaged—all of which ultimately benefit your bottom line. With the right setup, you’ll be ready to deliver an impressive sports experience to your patrons.